The first opportunity to provide virtual outreach comes from effectively getting the word out to those who matter most.
It is critical to reach people of equal representation across key demographics. Our innovators are experienced and thoughtful in our approach, including the most challenging aspects of reaching out to - and therefore gaining equitable participation from - traditionally underserved groups.
We learn what appeals to your constituents and how they interact with different types of media, using audience analysis and target segmentation. Using these methods, we can develop and deliver announcements, notices, ads and critical information to exactly the right people at the right time, rather than blanketing larger groups with information that most of them don't need and won't use.
Visitors who are in your target segments will see information that is presented in a way that is meaningful to them. Using this method, communications are not only more cost-effective, but more effective.
By lowering the barriers to participate and by making the process more fun and interesting, our methods increase the ability and willingness of participants to engage, both online and in the real world.
We collect all participant data, catalog contact information, and segment audiences based on specific demographics, interests, or geography, thus creating a well-defined public participant database.
The database serves as a way to assist us with a better understanding of participants' priorities and what items they actually are spending the most time with, while creating the opportunity for two-waycommunications and providing a system to organize all information.
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